Marketing Campaigns that matter…


Local Search Engine Optimization (SEO)

The magnet that draws users to click on the website is Search Engine Optimization (SEO). Our proven SEO campaigns utilize stronger keywords which can have greater chances of being found. The more strategic the keyword placement within the article, the greater relevance it will have for the user. The higher the level of relevance, the greater the chances that a website ranks top in search engine results.

Social media

Social Media is another vital tool of online marketing. It is the number one instrument in promoting the organization to the vast numbers of internet users. Social media strategy creates a stronger campaign out of the many messages in the organization. This strategy maximizes the full potential of various social media networks.

To start, the message content and format have to appeal to the target publics. With just one message, it can come across different platforms conveying various meanings. Just like a product launch can be a news item on Facebook. it can also be a storyline of photos on Instagram, and the actual event captured on video for Snapchat.

Social media managers also engage in conversation with the community of consumers. They respond to questions and update them of promotions. They even address relevant issues and generally provide information that will interest the users. Social media managers also create campaigns and contests to liven up the community and create more buzz for the product.

Reputation management 

A masterful handling of the organization or individual’s overall public image on the internet. It neutralizes negative comments by pushing their postings down the search engine results. It also balances negative comments by providing the side of the organization. At the same time, it highlights the strengths, accomplishments, and lofty goals of the organization or user. In turn, it solidifies its reputation among the target publics as trustworthy, competent, and deserving of their patronage.


Web Solutions BP based in Melbourne, Australia offers more than just marketing techniques but marketing campaigns that matter.